Showing posts with label Unit 38. Show all posts
Showing posts with label Unit 38. Show all posts

Friday, 10 May 2013

Marketing Yourself

What i do?

I am a wannabe artist and a upcoming producer, i currently do a level 3 course that helps me acheive skills and improve my ability to this course, over the past 2 years has developed my performing skills, my producing skills and my overall theory of music. I currently want to work on my producing skills and sound engineering skills so i can get knowledge not only on the practical side but also on the academic and technical side of the industry. The reason why i want to have this amount of knowledge on this side of the music industry is because i want to creat my own independent label and release all my work as a artist and a producer independently without any strings attached.

Marketing materials:

The people that would likely be my target fans are people who buy music and also enjoy experimental songs. I likely age of these target audience are about 16 - 28 years of age. The reason why is because
16 - 18 year olds would most likely get the parents money to buy my songs and 20 - 28 year olds would probably buy it then selves. Sources that i would mainly use to get my fan base increased is sound cloud, twitter, band camp, proffesional blog, wordpress, youtube, facebook and instagram .

Soundcloud:
Soundcloud is useful to share mp3 files for free so listeners can stream it for free from any where that has internet acess, its also useful to share high quality music with wave file.

Twitter:

Having a lot of followers on twitter means that you have a lot of people hearing what you have to say and whatever post that you post within the social network can be highly credited. A useful thing to do to promote me as an artist on twitter is to post links to other websites witch show off my skills as a producer and a artist or post about what time my ep is coming out and dates for tours and gigs.

Facebook:

Facebook is useful as a network that promotes other useful websites that promote items.

Bandcamp:

The good thing about band camp is tht band camp is specially made for upcoming artists and producers and its easy to post eps and albulms or songs for free on this site and if registered you can also get a profit from the sales, and the people buying the item can choose the amount they want to pay witch sometimes can be a sucess for the artist. I myself will be making a target to publish a ep on bandcamp as soon as possible.

Wordpress:

Wordpress is where i have my blog that links up every networking site that i have meaning that i have music from soundcloud, links to instagram, link to twitter, facebook.

Instagram:

Instagram is kind of new to the promiting business, its a great way to get me as an artist and producer closer to my fans, having pictures of day to day life helps people identify not only with your music but with day to day life, witch is very useful to attract new dedicated fans.


wordpress: http://danstamford.wordpress.com/gallery/

Facebook: https://www.facebook.com/#!/DanstamfordProductions

blogger: http://danstamfordproduction.blogspot.co.uk/

Tuesday, 7 May 2013

Self - Management & Professionalism

Freelance work:

A freelance worker works for them selves, the way that they manage themselves is by having control of their performance side and business side, they have a flexible contract meaning that they could choose to manage the money how they want. Also that means that there is a lot more organisation involved for the artist. As a freelancer you have to professional for example you wouldnt just work for a singer or a producer you wouldn also have to have a job to earn money to be able to pay for your career as a producer.
Freelancer signs temporary contracts for a certain amount of time this is known to be a session contract. Some other freelancers sign fixed term contracts witch would aply for a project or a job that would last for a while.

Finance in freelance:

The more difficult part of working as a freelancer whether in music or in a different business is the finance and knowing if you come under income tax and do a self assessment or personal allowance is key place to start.
Money makes the world go round and knowing how to control it is a crucial part in any business and as a freelancer you can choose to have someone controlling your budget, or you could save money and control the budget yourself, meaning you have to decide if you need extra money for the tours or maybe money for new gear, but also having enough money to pay tax.
One way to reduce the amount of tax that you pay is to keep reciepts of every cost that you had associated with your work, meaning if you wasted money on buying a computer for producing, instruments or even what ever things that are associated with your work you could get money taken off your tax to make the tax easier to pay. This form is called tax return and can be found in the hm avenue website.

Good and bad of working as a freelancer -

Good:
Being able to do whatever you want and whatever you like creatively and financially is a great option to have if your an independent person. Having a good organsiation skills, also being social could actually make you see profits and it is also great if you want to do other things other then music and keep music as a hobby because you will be allowed to be more flexible with your time choosing dates, time for whatever you like.

Bad:
The bad thing about being a freelancer is that having all this freedom could sometimes turn into a headache and a massive disaster if the artist is unorganised or unsocial, it could lead to stress, banked robbed and in extreme occasions leading the artist homeless. But these are extreme cases that could be a putt off to become a freelancer.

Being professional:

Being professional is sometimes just means following a task, but being a professional as a freelancer means taking responsibility of everything for example: how much money you need to rent a coach for a tour, making sure of time and the venue, controlling what comes in and what comes out of the bank, if you need to put your own money to secure the bands financial state. All these different examples is a few things that you need to be aware of when taking the decision of becoming a freelancer, being flexible with the time and having social skills meaning using the internet or meeting new friends within the industry, having a knowledge of the industry itself, being polite and friendly, being good with targets and time set for a specific release or tour dates are all commandments for a freelancer to follow if they are going to be successful in the industry.

Me as a freelancer:
If i was to become a freelancer i would make sure i would have a good knowledge all round, based on the business, based on the creative side of the music, i would make sure that i would have enough experience as a performer, work hard to increase my fan base as an artist, make friends with upcoming producers, create a portfolio both for the music that i produce and music that i would perform as an artist, i would also make sure to gain experience in mixing to get extra money, and i would also make sure that i had a job outside the music industry that would pay me a stable budget.

What im currently doing to meet my targets is a level 3 course in music production and sound engineering, im also learning about the music industry, learning to develop as an artist and also the theory in music. Im currently trying to creat a portfolio with a few of my recent work to show off my skills and im also working hard to socialise with people that work in the industry. I currently have a job with a stabled budget that can support me to make a start.